Maiden Launches Tuloturva -Vakuutus with GF Money in Finland


April 2020

Maiden Life & General is pleased to expand its partnerships with both First Insurance and GF Money Consumer Finance. The Finnish lending company GF Money Consumer Finance Oy has just launched its first insurance product for its customers in Finland under the Lainasto brand.
GF Money has been offering Tuloturva -Vakuutus, which provides cover for unemployment or incapacity to work, to its customers in Sweden since May 2020. On the basis of the positive experiences from the Swedish market, the company has now made the product available also for the customers in Finland.
Lainasto´s Tuloturva -Vakuutus is integrated into the lending process and is offered as an additional service, therefore the customer is free to choose the monthly benefit amount and is also the one who receives insurance payment in case of sickness or unemployment.
“Collaboration between the parties – GF Money, First Insurance and Maiden General – has been smooth and easy and we are very much looking forward to continue our partnership and to offer this type of insurance in new markets together”, – says Pasi Puntari, CEO of First Insurance Baltics.
GF Money Consumer Finance Oy was established in Finland in 2011 and operates in Finland, Sweden, Denmark and Spain with several brands offering loans to private customers and companies.